While The Benchmark values have evolved through the course of time, the four core principles are still central to each and every thing we do in the store. We try to treat our customers the way we live our life.

Adventure

Adventure is an exciting and remarkable experience that involves uncertain outcomes and acceptable risks. Coupled with instruction and preparation, The Benchmark staff encourages its customers to build self-esteem and self-reliance through responsible risk-taking and hands-on involvement.

Compassion and Service

Service is an active expression of valuing our common humanity, our diversity, and the natural world. Compassion is a heartfelt caring connection to each other and the world around us. Compassionate behaviors and a service ethic encompass both giving and receiving. The staff at The Benchmark practise compassion through active participation within a team structure and often through service projects.

Social and Environmental Responsibility

Social and environmental responsibility instills in all of us a sense of integrity that results in choices and actions that have a positive effect on society and the environment.

Learning Through Experience

Learning through experience is a process based on action and reflection. Experiences are intentionally designed, presented, and reflected upon to instill values and promote skill mastery.